Syllabus/Schedule
Creative Strategy and Execution
Course Description: This course is structured to include a combination of lectures,
discussions, and lab time. We will focus on the strategy and execution of creative and
motivating communication. Students will learn the basics of strategic thinking,
development of a strategy, principles of effective copywriting style, copywriting for
different media, and the development of an advertising campaign.
Course Objectives:
• Develop strategic thinking skills
• Develop critical evaluation skills through analysis of advertising
• Learn application of creative strategy to execution in all media
• Improve writing skills
• Learn tactical approach to integrated marketing communications
• Learn advertising campaign development
• Develop presentation skills
• Develop ability to work as a team
Syllabus
