At the heart of Business Writing lies learning how to effectively communicate verbally and  nonverbally, as well as in various written forms. Effective communication is essential if you hope to succeed in the business realm (or any other career for that matter). Even those who are not hired specifically to be "writers" spend the majority of their time composing, writing, revising, and speaking. We live in an information age; therefore, those who can communicate their ideas clearly, concisely, and precisely will be the most successful at obtaining a job, keeping that job, and most importantly, advancing in the job.